To My American Clients and Readers
American and Canadians will always be friends.
Geography has made us neighbours. History has made us friends. Economics has made us partners. And necessity has made us allies.
John F. Kennedy, May 17, 1961
The tariffs imposed on Canada (and Mexico) have sent shockwaves through our country. They will affect all of us, and I’m certain that tensions will escalate on both sides of the border… emotions are already high. However, I genuinely hope that when we reflect on this trade war in the future, we will recognize that it was unnecessary, and that our strength lies in our unity.
Coach François